Put simply, the FirstAssist Health Portal is an online, interactive, proactive health and wellbeing management facility.
With soaring obesity levels and health and lifestyle related illnesses such as diabetes on the rise in the UK, this health portal could be literally life changing for certain individuals.
The portal provides instant 24 hour access to the resources and inspiration needed to make simple, positive changes, encouraging the development of a healthier, more balanced and productive lifestyle.
A simple health check is at their fingertips, automatically directing them to information or programmes, which will tackle any issues the health check may have flagged up as a potential risk to their health.
The key features of the health portal include:
- Easy to use health assessment, identifying immediate health risks
- Personal reports highlighting areas flagged by the health check
- Recommended, simple to follow programmes, which offer advice, tips and encouragement over a set time period on topics including diet, exercise, smoking cessation and blood glucose management.
- Body mass index checks, topical information, recipes and clinically validated information
- General health and wellbeing articles
An extremely valuable addition to this service is the FirstAssist Health and Wellbeing advice line – click here for more details on this service
Healthier clients will lead to a healthier business, so helping your individual customers to be healthy could help you realise the benefits through:
- Product differentiation
Adding the service to your current offering could differentiate your proposition from others in the marketplace
- Increased profitability and income generation
Happier customers tend to be more loyal, and adding value with valuable service additions could also help with new business acquisition
- Improved customer relations and credibility
Adding on a service designed to look after the health and wellbeing of customers will promote your relationship and add to the perceived value of your product
- Healthy people = a healthy business
For insurance companies in particular, this could mean decreased illness and long-term disability claims volumes submitted due to ill health, leading to reduced claims handling costs and ultimately, claims spend.